Salon Website Templates: 5 Reasons Why You Should NEVER Use Them

These days, the Internet is filled with free salon website templates and blog sites where you can build your own site at little or no charge. While these can be a great start, to be competitive, you really need a great custom website design, and here’s why:

1. Save Yourself Time

No matter how little time they tell you it’s going to take to set up your website, there’s still a learning curve, and it’s likely you’re going to spend hours figuring it out. Let’s be honest—there’s more to creating a website that will bring you more clients, more appointments and more money than just picking out a template and throwing in some text and photos.

My team of experts has spent years perfecting web design, web programming and online marketing. They are on the leading edge of search engine ranking, key word searches, mobile marketing etc. My team will get the job done for you right the first time and save you hours of frustration.

2. Save Yourself Money

Spending several thousand dollars on your salon website seems like a huge investment until you compare it with other advertising methods.

Do you remember what yellow page ads cost?

Have you check out the cost of newspaper and magazine ads and other print media? Most print media comes and goes.

You’re lucky if your clients and potential clients see your ad. Your website is always out there working for you 24 hours a day, 7 days a week building your brand and helping building awareness of your salon business in the community.

And it’s likely that you will need to pay a professional at some point to help you with technical aspects of your site—or to redesign your site altogether if your “home-made” salon site just isn’t working for you.

Why not just invest a little more upfront and save yourself money in the long run?

As I always say, “Hire the best, and only cry once.”

3. Look Professional, Not Like an Amateur

Templates are everywhere, and that’s the trouble. You need a unique look for your website, so you can stand out from the crowd. It is important to make a good first impression as your website is a direct reflection of your business. You only have a few seconds to make a great first impression on your website visitors. Don’t risk driving you clients away, because your website looks amateurish.

My team will create a custom look for your salon website that’s sharp, fresh and inviting.

4. Don’t Confuse Your Clients

Can your clients find what they’re looking for on your salon site? Does your salon website motivate them to pick-up the phone, call you and make an appointment? Does your web flow confuse your clients?

Your salon website is a critical part of your marketing plan and it needs to get you results! An updated look is NOT the only thing you should be concerned with.

Let’s face it –if your salon website isn’t building relationships, getting you clients and making you money there is really no point in having a salon website.

Unless YOU are an expert in client attraction and salon marketing, your website is probably missing several, if not many, of the key components your website MUST have to establish your salon or spa as the place for your potential clients to trust for their beauty and glamour needs and wants.

My team of experts will help position your salon or spa as unique and a “cut above” all other salons and spas in your area making your salon the only choice for clients.

5. Get More Appointment and Clients

There’s no sense in having a great website if no one sees it. And see, whether you realize it or not, strategy is everything. You can have the most beautiful website in the world, but if you are not getting visitors to your website, it’s not going to get your phone ringing.

My team will get more visitors to your website using proven, low cost to no cost techniques. They will also create a list of keyword searches to help you connect with your ideal clients and attract the search engines.

Dan Lok

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